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| NYSJA Spring 2009 Newsletter |
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In
This Issue 
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Dear
Colleague,
On
behalf of the Board of Directors of NYSJA, I would like to take
this opportunity to thank the following companies who have so
generously agreed to sponsor the Centennial Event this year: Cartier;
Jewelers Mutual Insurance Company; National Jeweler; Pandora
Jewelry LLC; and Manhattan Gold
& Silver.
The support from these companies will enable NYSJA to produce
a spectacular event and to continue to provide outstanding
programs for our members and scholarships for aspiring jewelry
students. Sponsorship and Advertising opportunities are
still available; please refer to the NYSJA website (www.newyorkjewelers.org) for
a listing of the exceptional sponsorship benefits available
and for all forms. All sponsors and advertisers will be
listed on the website, in the Awards Journal and in this
E Newsletter. The Awards Journal will be a "keepsake" this
year, as this is our Centennial year. In addition, the journal
serves as the NYSJA member directory, thus ensuring repeated
exposure of your advertisement and/or sponsorship throughout
the year.
Silent/Live Auction donations are now being accepted.
Many fabulous items have already been donated! If you have
something that you would like to donate, forms are available
via the website. Please save the date of July 25, 2009 and
make plans to attend the elegant Mandarin Oriental for NYSJA's
Centennial Event of the century!
Barbara
Keefe Rosenstein
NYSJA
Executive Director
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A
Centennial Salute To Our Past Presidents!
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Take a Short Trip Back in Time and Suddenly
it's 1912, in Utica, NY at the NYSRJA convention...
A report taken from the publication "The
Keystone", Utica, N.Y., May 24.
The third annual convention of the New York State
Retail Jewelers Association was held at the Hotel Utica
on May 22 and 23. The two days' session was unusually
well attended, there being a total of more than one
hundred delegates and members present. Resolutions were
passed and officers were elected for the ensuing year.
To
view the remainder of this article click here:
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PANDORA was
launched in North America in 2003 with the vision of opening
a world of opportunities for women to express their own
personal style. PANDORA offers a unique collection of
charm bracelets and matching jewelry. PANDORA designs
can be described as romantic, modern, and reflections
of timeless symbols of love. Born of traditional Danish
Design, each piece of PANDORA jewelry is handcrafted in
14K gold and sterling silver. From the beginning, PANDORA's
goal has been to inspire and be inspired by all women
who want to create their own look and tell their own unique
stories. PANDORA is interested in women's values and dreams
in the hope that PANDORA can provide the opportunity for
each woman to create her own signature style. The strength
of the PANDORA bracelet is the unique threaded system
(U.S. Pat. No. 7,007,507). Each bracelet is divided into
three sections by small threads. Every bead is equipped
with interior threads, which allows for customized placement
within any bracelet segment. The beads move freely and
rotate slightly with your wrist's movement, creating an
undeniable eye-catching effect."
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 Rochester
Agent /NYSJA Board Member Recognized for Professionalism,
Moral Character by Independent Insurance Agents,
Brokers of NY.(DeWitt, New York, Feb. 11, 2009)
Michael S. Zwas, CIC, president of the Insurance
Marketplace Agency, Inc., Rochester, is the latest recipient
of the 2009 Joel S. Pollack, New York State Young Agent
of the Year Award. The honor, presented by the Independent
Insurance Agents & Brokers of New York, Inc., recognizes
professionalism, high moral character, support of the
independent insurance agency system and community involvement.
The
presentation took place at the Crowne Plaza Albany-City
Center, during the first day of IIABNY's two-day Capital
Event, held Feb. 2 and Feb. 3.
For
the remainder of this article click here:
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IMAGES FROM THE EARLY 1900'S
(COURTESY OF OSCAR HEYMAN)
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A recession is a terrible thing to waste
By Bob Janet
During a recession is a great time to increase sales because
your competition is cutting back their marketing.
But the trick is to increase your marketing while decreasing
your marketing costs.
A few of my aggressive actions in a recession:
- Talk to your suppliers. Many of them would rather
sell to you at a discount than let the inventory pile
up in the warehouse.
- Cut my media advertising costs. If the media does not
want to lower your costs use other ways to contact your
customers and prospects. Direct mail works if your marketing
materials look different and you have a great offer. In
the Houston Astrodome 100 thousand salespeople were lined
up against the West wall. Directly across the Dome
on the East wall were lined up 100 thousand customers. Then,
every ten seconds, they walked toward each other until
they were half the previous distance apart. A mathematician,
a physicist, and a business professional were asked, "When
will the salespeople and the Customers meet?"
The mathematician said: "Never."
The physicist said: "In an infinite amount of time."
The business professional said: "When the offer
is good enough."
- I used the "Magic Words" - WHO DO YOU KNOW? Every
customer on your customer list, every customer you sell
to knows someone who needs or wants the products and services
you sell. All you have to do is ask them, "Who do
you know that also needs or wants the products and services
I sell?" It works, not all the time, but it works
enough to help you survive and prosper in a recession.
- There are still people out there buying your products
and services. Not as many, but there are a lot of
them. If they are not buying from you they are buying
from your competition. All you have to do is take
those customers away from your competition.
- Don't forget to use one of your most valuable assets. Your
customer list. Always go to your customer list. If
they purchased from you once they will purchase your products
and services again.
- Become more and more aggressive. More aggressive
today than yesterday. More aggressive tomorrow than
today. And always more aggressive than your competition.
Invite Bob Janet to help your members increase sales
and profits. Content loaded, fun-entertaining, total
audience involved keynotes / seminars.
Bob Janet
Bob@BobJanet.com
www.BobJanet.com
Copyright Bob Janet 2009
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Last years Silent Auction Item at Gourmet, "Cooking With Sara
Moulton", Winner Pam Palmieri and Friends.
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America's
Best Jewelers debuts social-networking
January
23, 2009
New
York--In an ongoing effort to increase communication among retail
jewelers, America's Best Jewelers announces the launch of the
ABJ Network, a social-networking site and media application
for exclusive use by fine-jewelry retailers.
The
ABJ Network is the first social media application designed specifically
for the jewelry industry.
The
social-networking features contained on the ABJ Network site
allow real-time interaction among members through peer-to-peer
connections, conversations, forums and blogs, plus photo and
video galleries.
Members
can create a personalized page that represents their business,
customize the applications that appear on the page and learn
more about their peers by browsing their profiles and examining
their network activity.
"There
is no better consultant a retail jeweler can turn to than another
retail jeweler," Whitney Sielaff, National Jeweler editorial
director and administrator of the new network, said in a media
release. "Now multiply that by 100 or more. For the remainder
of the article click here:
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 NYSJA
WOULD LIKE TO
THANK OUR....
SPONSORS/JOURNAL ADVERTISERS:
Cartier
IGI
Jewelers
Mutual Insurance Company
Leo
Ingwer
Manhattan
Gold & Silver
Michael
C. Fina
National
Jeweler
Pandora
Rolex
Stuller
The
Signature Group
SILENT AUCTION DONORS:
Baume
& Mercier - TBD
Bric's-
High end Italian leather 22" duffle
Cabot
Cheese - Large box of Assorted high quality cheeses
Cartier-
Watch, Pen and Gift Item
Clinton Vineyards - Private Tour and Tasting for 2 Couples
plus signature bottle of new vintage- collectors item.
CSI NY-Signed script of CSI NY 100th Episode And Signed
Cast Photo
Hammer
Galleries - Framed Leroy Neiman Brooklyn Bridge Poster And
Signed Leoroy Neiman "Casey at Bat"
Drawing Book with forward by Joe Torre.
Jewelers
of America - Counter Intelligence Portfolio Materials
Nespresso
USA Inc. - Nespresso Expresso Machine
Mandarin
Oriental Hotel - Overnight stay &
Breakfast
Manhattan
Gold & Silver - Golf Driver
Myron
Toback Inc - Collectors Vera Wang bracelet and necklace
Rachel
& Ben Rosin - Two Half Day Fishing Charters
Stone
Mountain Accessories - High end handbag &
Wallet
The Rachel Ray Show-Two tickets to Fall 2009 Show and
Signed Cookbook
Tourneau- Watch
Yankee
Memorabilia
(all
sponsors,donors and advertisers are as of 4.30.09)
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