During this economic downturn, Jewelers Mutual is seeing an alarming trend of violent crimes against jewelry retail owners and salespersons. Never before has it been more crucial to practice safety measures and be prepared for incidents of burglary and robbery.
 
You are a target
Combining the fact that jewelers remain favorite targets for burglaries and robberies, with the poor economy and rising desperation, the risk to jewelers appears to be escalating based on the number of claims insurers are seeing.
 
Violent crimes, such as this one reported by Jewelers' Security Alliance (JSA), also are becoming more common: (Click Here to Read the Full article)

 

Whether you are promoting or introducing a specific jewelry designer, product event or

want brand-loyal customers back in the store to add to their jewelry collections, trunk

shows offer a specific reason to generate store traffic and sales.

trunk shows regarding specific jewelry brands after years of marketing them.  "In the past, I used to send trunk show announcements to  my entire customer list , but found that the customers that came to the specific trunk show were customers that bought the line before. Now, if I am doing a Pandora Trunk Show,  I will target customers that have made a previous Pandora purchase. (Click Here to Read the Full article)

 

In honor of their Centennial Anniversary, NYSJA is proud to partner with Wounded Warrior Project to receive the proceeds from the Silent/Live Auctions that will be generated at the event.

Wounded Warrior Project is a non-profit organization that is dedicated to assisting the veterans of the Iraq and Afghanistan wars in overcoming their injuries and helping them to return to civilian life.